{"id":7777,"date":"2025-05-22T12:26:25","date_gmt":"2025-05-22T10:26:25","guid":{"rendered":"https:\/\/www.webecom.ro\/blog\/?p=7777"},"modified":"2025-05-27T09:14:43","modified_gmt":"2025-05-27T07:14:43","slug":"campanii-eficiente-google-ads-si-noi-functii-pentru-gdpr-prin-parteneriatul-cu-cookie-script","status":"publish","type":"post","link":"https:\/\/www.webecom.ro\/blog\/campanii-eficiente-google-ads-si-noi-functii-pentru-gdpr-prin-parteneriatul-cu-cookie-script\/","title":{"rendered":"Campanii eficiente Google Ads si noi functii pentru GDPR prin parteneriatul cu Cookie Script"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7784\" src=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-selective-cookie-script-webecom.png\" alt=\"\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-selective-cookie-script-webecom.png 1200w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-selective-cookie-script-webecom-960x502.png 960w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-selective-cookie-script-webecom-600x314.png 600w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-selective-cookie-script-webecom-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Pe m\u0103sur\u0103 ce mediul digital devine tot mai reglementat \u0219i competitiv, respectarea normelor legale \u0219i eficientizarea campaniilor de publicitate devin esen\u021biale pentru succesul oric\u0103rei afaceri online.<\/p>\n<p>Pentru a sprijini antreprenorii \u00een acest context, am devenit parteneri <strong>Cookie Script<\/strong> \u2013 o solu\u021bie avansat\u0103 pentru gestionarea consim\u021b\u0103m\u00e2ntului utilizatorilor privind utilizarea cookie-urilor, <strong>conform\u0103 cu cerin\u021bele GDPR \u0219i compatibi\u0103 cu platforme precum Google Ads \u0219i Facebook Ads<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ce este Cookie Script?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Cookie Script este o solu\u021bie avansat\u0103 de gestionare a consim\u021b\u0103m\u00e2ntului pentru cookie-uri, proiectat\u0103 pentru a asigura conformitatea cu GDPR, ePrivacy, CCPA \u0219i alte reglement\u0103ri privind protec\u021bia datelor.<\/p>\n<p>Ce diferen\u021biaz\u0103 Cookie Script de alte platforme similare este combina\u021bia \u00eentre automatizare extins\u0103, compatibilitate vast\u0103 \u0219i un pre\u021b competitiv, ideal at\u00e2t pentru website-uri mici, c\u00e2t \u0219i pentru afaceri de mari dimensiuni.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Caracteristici cheie care plaseaz\u0103 Cookie Script \u00een topul op\u021biunilor disponibile:<\/strong><\/p>\n<ul>\n<li><strong>Scanare automat\u0103 \u0219i periodic\u0103 a website-ului<\/strong> \u2013 identific\u0103 \u0219i actualizeaz\u0103 \u00een mod constant toate cookie-urile folosite pe website.<\/li>\n<li><strong>Clasificare inteligent\u0103 a cookie-urilor<\/strong> &#8211; atribuie automat fiecare cookie \u00een categoria potrivit\u0103 (esen\u021biale, statistici, marketing, etc.).<\/li>\n<li><strong>Compatibilitate nativ\u0103 cu instrumente de top<\/strong> \u2013 se integreaz\u0103 u\u0219or cu Google Ads, Google Tag Manager, Facebook Ads, Facebook Pixel \u0219i multe altele.<\/li>\n<li><strong>Suport multilingv \u0219i geo-targeting<\/strong> \u2013 afi\u0219eaz\u0103 bannere personalizate \u00een func\u021bie de loca\u021bia \u0219i limba utilizatorului.<\/li>\n<li><strong>Partener oficial Google Consent Mode V2<\/strong> &#8211; Cookie Script este una dintre \u00a0solu\u021biile certificate oficial de Google pentru integrarea cu Consent Mode V2, o cerin\u021b\u0103 esen\u021bial\u0103 pentru continuarea colect\u0103rii de date \u00een Google Analytics\/ Google Ads \u00eentr-un mod legal \u0219i optimizarea campaniilor de promovare cu succes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Cu un pret avantajos raportat la func\u021bionalit\u0103\u021bile oferite, Cookie Script ofer\u0103 una dintre cele mai bune solu\u021bii de pe pia\u021b\u0103 pentru gestionarea consim\u021b\u0103m\u00e2ntului cookie.<\/p>\n<p>In imaginile urm\u0103toare se pot observa exemple de bannere de consim\u021b\u0103m\u00e2nt generat cu Cookie Script. \u00a0Pluginul prezentat permite personaliz\u0103ri cromatice, personaliz\u0103ri func\u021bionale \u0219i diferite c\u0103i de utilizare pentru a oferi utilizatorului transparen\u021b\u0103 \u0219i utilizare facil\u0103.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-7796 aligncenter\" src=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/banner-cookie.png\" alt=\"\" width=\"312\" height=\"508\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7803 aligncenter\" src=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-script-all-page.png\" alt=\"\" width=\"600\" height=\"228\" srcset=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-script-all-page.png 1634w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-script-all-page-960x365.png 960w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-script-all-page-768x292.png 768w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-script-all-page-1536x585.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7806 aligncenter\" src=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-script-detalii.png\" alt=\"\" width=\"732\" height=\"672\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cum <\/strong><strong>ajut\u0103 la conformitatea GDPR \u0219i ce sanc\u021biuni pot fi evitate?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Conform GDPR, orice website care colecteaz\u0103 date personale prin cookie-uri (ex: pentru remarketing, analiz\u0103 sau urm\u0103rire a comportamentului) trebuie s\u0103 ob\u021bin\u0103 consim\u021b\u0103m\u00e2nt explicit \u0219i informat \u00eenainte ca aceste cookie-uri s\u0103 fie activate.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lipsa unei solu\u021bii conforme poate duce la:<\/strong><\/p>\n<ul>\n<li>Amenzi de p\u00e2n\u0103 la 20 de milioane de euro sau \u00a04% din cifra de afaceri anual\u0103, conform legisla\u021biei europene<\/li>\n<li>Investiga\u021bii din partea autorit\u0103\u021bilor de protec\u021bie a datelor<\/li>\n<li>Suspendarea campaniilor Google sau Facebook \u00een cazul nerespect\u0103rii regulilor de consim\u021b\u0103m\u00e2nt<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Cookie Script ajut\u0103 la:<\/strong><\/p>\n<ul>\n<li>Ob\u021binerea consim\u021b\u0103m\u00e2ntului utilizatorilor<\/li>\n<li>Respectarea drepturilor utilizatorilor (ex. dreptul de a refuza sau retrage consim\u021b\u0103m\u00e2ntul)<\/li>\n<li>P\u0103strarea conformit\u0103\u021bii \u00een timp real<\/li>\n<li>Sus\u021binerea campaniilor Google Ads \u0219i Facebook Ads prin integrarea complet\u0103 cu Google Consent Mode v2<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pentru a respecta complet cerin\u021bele legale, <strong>website-ul trebuie s\u0103 includ\u0103 \u0219i o politic\u0103 clar\u0103 \u0219i u\u0219or de \u00een\u021beles privind utilizarea cookie-urilor<\/strong> \u2014 \u00een care se explica ce tipuri de cookie-uri sunt folosite, de ce sunt utilizate \u0219i ce op\u021biuni are utilizatorul.<\/p>\n<p>Solu\u021bia furnizata de echipa noastr\u0103 prin Cookie Script include suport \u00een cazul \u00een care sunt necesare configura\u021bii adaptate la metodele de promovare utilizate (ca de exemplu: \u00a0Google Tag Manager, Facebook Pixel).<\/p>\n<p>&nbsp;<\/p>\n<h2>Cum ajut\u0103 campaniile Google Ads \u0219i Facebook Ads \u2013 integrarea cu Google Consent Mode v2?<\/h2>\n<p>&nbsp;<\/p>\n<p>\u00cencep\u00e2nd din 2024, Google a implementat Consent Mode v2, care solicit\u0103 website-urilor din UE s\u0103 integreze o platform\u0103 certificat\u0103 pentru a rula campanii Google Ads. F\u0103r\u0103 acest pas, datele de conversie nu mai sunt colectate complet, afect\u00e2nd \u00a0performan\u021bele campaniilor.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ce \u00eenseamn\u0103 asta \u00een practic\u0103?<\/strong><\/p>\n<ul>\n<li>Rapoartele tale din Google Ads \u0219i Analytics vor fi incomplete<\/li>\n<li>Optimizarea campaniilor (inclusiv conversii \u0219i audien\u021be) va fi afectat\u0103 negativ<\/li>\n<li>Remarketingul poate deveni ineficient sau chiar inaccesibil<\/li>\n<li>Campaniile pot ajunge s\u0103 consume bugete f\u0103r\u0103 rezultate clare<\/li>\n<li>Po\u021bi risca suspendarea campaniilor<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Cookie Script este o solu\u021bie certificat\u0103 de Google pentru Consent Mode v2, ceea ce \u00eenseamn\u0103 c\u0103:<\/strong><\/p>\n<ul>\n<li>Permite colectarea par\u021bial\u0103 a datelor chiar \u0219i atunci c\u00e2nd utilizatorul refuz\u0103 consim\u021b\u0103m\u00e2ntul \u2013 folosind modelare statistic\u0103 (conversion modeling)<\/li>\n<li>Men\u021bine acurate\u021bea rapoartelor de performan\u021b\u0103 din Google Ads \u0219i Google Analytics<\/li>\n<li>Optimizeaz\u0103 campaniile de remarketing \u0219i audien\u021bele personalizate, asigur\u00e2nd respectarea regulilor f\u0103r\u0103 a compromite rezultatele<\/li>\n<\/ul>\n<p>De asemenea, pentru Facebook Ads, o solu\u021bie de consim\u021b\u0103m\u00e2nt precum Cookie Script permite func\u021bionarea corect\u0103 a Facebook Pixel, oferind un tracking eficient al conversiilor \u0219i ac\u021biunilor utilizatorilor.<\/p>\n<p>&nbsp;<\/p>\n<h2>Implementare \u0219i suport prin Webecom<\/h2>\n<p>&nbsp;<\/p>\n<p>Prin parteneriatul cu Cookie Script, \u00ee\u021bi oferim o solu\u021bie complet\u0103 de gestionare a consim\u021b\u0103m\u00e2ntului cookie \u2014 certificata Google Consent Mode v2 \u2014 la un pre\u021b avantajos, cu suport inclus.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ce prime\u0219ti?<\/strong><\/p>\n<ul>\n<li>Solu\u021bie complet\u0103 de consim\u021b\u0103m\u00e2nt cookie, adaptat\u0103 \u00a0website-ului t\u0103u<\/li>\n<li>Suport inclus pentru configur\u0103ri personalizate (\u00een func\u021bie de platformele de promovare: Google Ads, Facebook Pixel, Google Tag Manager, etc.)<\/li>\n<li>Ad\u0103ug\u0103m \u0219i sec\u021biunea \u201ePolitic\u0103 de utilizare cookies\u201d dac\u0103 aceasta lipse\u0219te de pe website-ul t\u0103u<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Oferim solu\u021bia de implementare Cookie Script, personalizat\u0103 \u00een func\u021bie de nevoile website-ului \u0219i de volumul de trafic:<\/strong><\/p>\n<ul>\n<li><strong>Integrare one-time (plat\u0103 unic\u0103)<\/strong> pentru site-uri cu p\u00e2n\u0103 la 10.000 de afi\u0219\u0103ri lunare \u2013 f\u0103r\u0103 costuri lunare, f\u0103r\u0103 abonamente, conform ofertei Cookie Script de la momentul instal\u0103rii.<\/li>\n<li><strong>Pachet complet de integrare + abonament minim<\/strong> pentru site-urile cu peste 10.000 de afi\u0219\u0103ri lunare\u2013 include abonament minim, mentenan\u021ba \u0219i suport pentru bannerul de cookie-uri.<\/li>\n<\/ul>\n<p>Prin aceast\u0103 abordare flexibil\u0103, clien\u021bii Webecom aleg ce au nevoie \u0219i beneficiaz\u0103 de suport real din partea echipei noastre.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dac\u0103 vrei s\u0103 te asiguri c\u0103 site-ul t\u0103u este conform, dar \u0219i preg\u0103tit pentru marketingul digital modern, contacteaz\u0103-ne pentru implementarea Cookie Script<\/strong><\/p>\n<div class=\"\" style=\"text-align: center;\"><a class=\"buton_cta\" href=\"https:\/\/www.webecom.ro\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Doresc oferta<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pe m\u0103sur\u0103 ce mediul digital devine tot mai reglementat \u0219i competitiv, respectarea normelor legale \u0219i eficientizarea campaniilor de publicitate devin esen\u021biale pentru succesul oric\u0103rei afaceri online. Pentru a sprijini antreprenorii \u00een acest context, am devenit parteneri Cookie Script \u2013 o solu\u021bie avansat\u0103 pentru gestionarea consim\u021b\u0103m\u00e2ntului utilizatorilor privind utilizarea cookie-urilor, conform\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7784,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_links_to":"","_links_to_type":0},"categories":[12,9,4,13,10,350],"tags":[731,730,732],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanii eficiente Google Ads si noi functii pentru GDPR prin parteneriatul cu Cookie Script - Webecom.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webecom.ro\/blog\/campanii-eficiente-google-ads-si-noi-functii-pentru-gdpr-prin-parteneriatul-cu-cookie-script\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanii eficiente Google Ads si noi functii pentru GDPR prin parteneriatul cu Cookie Script - Webecom.ro\" \/>\n<meta property=\"og:description\" content=\"Pe m\u0103sur\u0103 ce mediul digital devine tot mai reglementat \u0219i competitiv, respectarea normelor legale \u0219i eficientizarea campaniilor de publicitate devin esen\u021biale pentru succesul oric\u0103rei afaceri online. Pentru a sprijini antreprenorii \u00een acest context, am devenit parteneri Cookie Script \u2013 o solu\u021bie avansat\u0103 pentru gestionarea consim\u021b\u0103m\u00e2ntului utilizatorilor privind utilizarea cookie-urilor, conform\u0103 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webecom.ro\/blog\/campanii-eficiente-google-ads-si-noi-functii-pentru-gdpr-prin-parteneriatul-cu-cookie-script\/\" \/>\n<meta property=\"og:site_name\" content=\"Webecom.ro\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T10:26:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T07:14:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2025\/05\/cookie-selective-cookie-script-webecom.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Webecom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Webecom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campanii eficiente Google Ads si noi functii pentru GDPR prin parteneriatul cu Cookie Script - Webecom.ro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webecom.ro\/blog\/campanii-eficiente-google-ads-si-noi-functii-pentru-gdpr-prin-parteneriatul-cu-cookie-script\/","og_locale":"ro_RO","og_type":"article","og_title":"Campanii eficiente Google Ads si noi functii pentru GDPR prin parteneriatul cu Cookie Script - Webecom.ro","og_description":"Pe m\u0103sur\u0103 ce mediul digital devine tot mai reglementat \u0219i competitiv, respectarea normelor legale \u0219i eficientizarea campaniilor de publicitate devin esen\u021biale pentru succesul oric\u0103rei afaceri online. 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