{"id":6711,"date":"2023-03-30T09:43:16","date_gmt":"2023-03-30T07:43:16","guid":{"rendered":"https:\/\/www.webecom.ro\/blog\/?p=6711"},"modified":"2026-02-06T22:06:34","modified_gmt":"2026-02-06T20:06:34","slug":"google-analytics-4-product-schema","status":"publish","type":"post","link":"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/","title":{"rendered":"Integreaz\u0103 Google Analytics 4 \u0219i Product Schema, Google Universal Analytics va fi eliminat \u00eencep\u00e2nd cu 1 Iulie 2023"},"content":{"rendered":"<p>Ne bucur\u0103m s\u0103 v\u0103 anun\u021bam c\u0103 noile func\u021bii ce permit raportarea datelor \u00een Google Analytics 4 sunt disponibile acum pentru platforma Webeshop<sup>\u00ae<\/sup>.<\/p>\n<p>La cerere, putem oferi solu\u021bii \u0219i pentru alte platforme eCommerce\/CMS sau crearea de addon-uri personalizate.<\/p>\n<p>Mai mult de at\u00e2t, av\u00e2nd \u00een vedere schimb\u0103rile din mediul online, venim cu o solu\u021bie nou\u0103, ce ajut\u0103 magazinele online create de noi s\u0103 se optimizeze mai bine \u00een motoarele de c\u0103utare.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Despre Google Analytics 4<\/strong><\/p>\n<p>Google Analytics este o aplica\u021bie ce pote fi utilizat\u0103 gratuit \u0219i permite proprietarilor de website-uri s\u0103 monitorizeze activitatea acestora din foarte multe puncte de vedere.<\/p>\n<p>Aceste date sunt absolut necesare pentru a m\u0103sura rezultatele campaniilor de promovare \u0219i a lua decizii corecte privind starea website-ului, rezultatele financiare sau experien\u021ba clientului.<\/p>\n<p>F\u0103r\u0103 acest tip de date este aproape imposibil s\u0103 cre\u0219te\u021bi activitatea magazinului online sau s\u0103 identifica\u021bi cauzele care afecteaz\u0103 v\u00e2nz\u0103rile.<\/p>\n<p>Practic, prin utilizarea acestui sistem pute\u021bi extrage analize valoroase referitoare la sursa v\u00e2nz\u0103rilor (mai exact, mediile de promovare) \u0219i ac\u021biunile (evenimentele) pe care un utilizator le face \u00een scopul plas\u0103rii unei comenzi. \u00cen urma acestor analize, pute\u021bi reduce costurile de publicitate \u0219i \u00a0v\u0103 pute\u021bi orienta strict pe mediile de promovare ce aduc rezultatele dorite.<\/p>\n<p>&nbsp;<\/p>\n<p>Un exemplu de raport poate fi observat \u00een urm\u0103toarea imagine:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6717\" src=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-analytics-4-ecommerce.jpg\" alt=\"\" width=\"1319\" height=\"668\" srcset=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-analytics-4-ecommerce.jpg 1319w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-analytics-4-ecommerce-960x486.jpg 960w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-analytics-4-ecommerce-768x389.jpg 768w\" sizes=\"(max-width: 1319px) 100vw, 1319px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Google va anula serviciul Universal Analytics \u00eencep\u00e2nd cu 1 iulie 2023, dar un nou serviciu similar este disponibil sub denumirea Google Analytics 4.<\/p>\n<p>Propriet\u0103\u021bile Google Universal Analytics nu vor mai procesa acces\u0103ri noi de pe 1 iulie 2023, iar propriet\u0103\u021bile Universal Analytics 360 nu vor mai procesa acces\u0103ri pe 1 iulie 2024.<\/p>\n<p>Datele procesate anterior \u00een Universal Analytics vor fi stocate timp de cel pu\u021bin \u0219ase luni de la data \u00eencet\u0103rii serviciilor.<\/p>\n<p>Google Analytics 4 (GA4) difer\u0103 de predecesorul s\u0103u prin faptul c\u0103 nu se bazeaz\u0103 pe cookie-uri \u0219i utilizeaz\u0103 un model de date orientat spre evenimente m\u0103surate.<\/p>\n<p>De asemenea, nu stocheaz\u0103 adrese IP, ceea ce poate ajuta companiile s\u0103 r\u0103m\u00e2n\u0103 \u00een conformitate cu reglement\u0103rilor privind confiden\u021bialitatea.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6712\" src=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/exemplu-raport-google-analytics-4.gif\" alt=\"\" width=\"2554\" height=\"1354\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Despre Google Search Console si Product Schema<\/strong><\/p>\n<p>O dat\u0103 cu aceast\u0103 integrare, v\u0103 propunem \u0219i o op\u021biune suplimentar\u0103 care v\u0103 ajut\u0103 s\u0103 optimiza\u021bi mai bine website-ul \u00een Google.<\/p>\n<p>Utiliz\u00e2nd Google Search Console pute\u021bi urm\u0103ri activitatea website-ului din punct de vedere al traficului organic (eviden\u021biat separat in Google Analytics). De asemenea, ave\u021bi posibilitatea de a trimite link-uri spre indexare \u0219i de a fi anun\u021bat dac\u0103 website-ul are probleme de indexare.<\/p>\n<p>Prin aceast\u0103 facilitate adi\u021bional\u0103, pute\u021bi permite ca Google s\u0103 vad\u0103 paginile de produs, ca produse individuale, nu doar ca pagini simple ale unui website.<\/p>\n<p>Speciali\u0219tii no\u0219tri pot instala \u0219i configura ambele solu\u021bii at\u00e2t \u00een website c\u00e2t \u0219i \u00een aplica\u021biile Google, pentru ca dumneavoastr\u0103 s\u0103 beneficia\u021bi de o solu\u021bie prin care colecta\u021bi \u0219i vizualiza\u021bi datele disponibile.<\/p>\n<p>Fiind dou\u0103 servicii marca Google (Analytics si Search Console), acestea func\u021bioneaz\u0103 bine \u00eempreuna, produsele indexate vor ap\u0103rea ulterior \u0219i \u00een sec\u021biunea Shopping &gt; Product.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6723\" src=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-search-console-shopping-product.png\" alt=\"\" width=\"1024\" height=\"315\" srcset=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-search-console-shopping-product.png 1024w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-search-console-shopping-product-960x295.png 960w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-search-console-shopping-product-768x236.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u00cen func\u021bie de modul \u00een care Google interpreteaz\u0103 datele, \u00een motorul de c\u0103utare pot ap\u0103rea \u0219i alte date disponibile, precum titlul, descrierea, pre\u021bul \u0219i disponibilitatea produsului, conform imaginii de mai jos:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6725\" src=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/schema-rich-results-structured-data-preview.png.webp\" alt=\"\" width=\"1332\" height=\"904\" srcset=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/schema-rich-results-structured-data-preview.png.webp 1332w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/schema-rich-results-structured-data-preview.png-960x652.webp 960w, https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/schema-rich-results-structured-data-preview.png-768x521.webp 768w\" sizes=\"(max-width: 1332px) 100vw, 1332px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Solu\u021bie propus\u0103:<\/strong><\/p>\n<p>Cu ocazia acestor schimb\u0103ri, v\u0103 propunem o solu\u021bie standard, ce poate fi extins\u0103 la cerere conform necesit\u0103\u021bilor afacerii pe care o administra\u021bi.<\/p>\n<p>&nbsp;<\/p>\n<p>Modulele dezvoltate de noi permit:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A) Integrare Google Analytics 4<\/strong><\/p>\n<p>&#8211; Suport pentru deschiderea contului Google Analytics 4<\/p>\n<p>&#8211; Dezactivarea codurilor vechi de Google Analytics Universal (dac\u0103 este cazul)<\/p>\n<p>&#8211; Configurare script-uri de raportare \u00een noul sistem:<\/p>\n<ul>\n<li>Raportare date complete despre produs<\/li>\n<li>Raportare situa\u021bie co\u0219 cump\u0103r\u0103turi<\/li>\n<li>Raportare ini\u021biere finalizare comand\u0103<\/li>\n<li>Raportare comand\u0103 plasat\u0103 (cu toate datele comerciale despre comand\u0103, inclusiv cupon de reducere)<\/li>\n<li>Testarea func\u021biilor implementate cu Google Tag Assistant<\/li>\n<li>Verificare raportare date despre v\u00e2nz\u0103ri \u0219i evenimente \u00een Google Analytics 4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>B) Configurare Google Rich Text Snippets Products<\/strong><\/p>\n<p>&#8211; Configurare raportare date structurate c\u0103tre motoarele de c\u0103utare<\/p>\n<p>Raportare date la fiecare produs:<\/p>\n<ul>\n<li>Date descriptive (nume, brand, descriere, URL, cod produs, categorie, greutate)<\/li>\n<li>Date comerciale (pre\u021b, disponibilitate, recenzii \u0219i rating)<\/li>\n<\/ul>\n<p>&#8211; Verificare \u0219i configurare Search Console<br \/>\n&#8211; Verificare pagini produse cu Google Rich Results Test<\/p>\n<p>Daca sunte\u021bi interesa\u021bi de mai multe detalii sau de o oferta, ne pute\u021bi contacta apas\u00e2nd butonul de mai jos.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"\" style=\"text-align: center;\"><a class=\"buton_cta\" href=\"https:\/\/www.webecom.ro\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Solicita oferta<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ne bucur\u0103m s\u0103 v\u0103 anun\u021bam c\u0103 noile func\u021bii ce permit raportarea datelor \u00een Google Analytics 4 sunt disponibile acum pentru platforma Webeshop\u00ae. La cerere, putem oferi solu\u021bii \u0219i pentru alte platforme eCommerce\/CMS sau crearea de addon-uri personalizate. Mai mult de at\u00e2t, av\u00e2nd \u00een vedere schimb\u0103rile din mediul online, venim cu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_type":0},"categories":[12,4,6,7,350],"tags":[690,683,147,684,685,693,694,692,687,686,691,688,689],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integreaz\u0103 Google Analytics 4 \u0219i Product Schema, Google Universal Analytics va fi eliminat \u00eencep\u00e2nd cu 1 Iulie 2023 - Webecom.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integreaz\u0103 Google Analytics 4 \u0219i Product Schema, Google Universal Analytics va fi eliminat \u00eencep\u00e2nd cu 1 Iulie 2023 - Webecom.ro\" \/>\n<meta property=\"og:description\" content=\"Ne bucur\u0103m s\u0103 v\u0103 anun\u021bam c\u0103 noile func\u021bii ce permit raportarea datelor \u00een Google Analytics 4 sunt disponibile acum pentru platforma Webeshop\u00ae. La cerere, putem oferi solu\u021bii \u0219i pentru alte platforme eCommerce\/CMS sau crearea de addon-uri personalizate. Mai mult de at\u00e2t, av\u00e2nd \u00een vedere schimb\u0103rile din mediul online, venim cu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/\" \/>\n<meta property=\"og:site_name\" content=\"Webecom.ro\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T07:43:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T20:06:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-analytics-4-disponibil-in-weveshop-webecom-creare-magazin-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Webecom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Webecom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Integreaz\u0103 Google Analytics 4 \u0219i Product Schema, Google Universal Analytics va fi eliminat \u00eencep\u00e2nd cu 1 Iulie 2023 - Webecom.ro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/","og_locale":"ro_RO","og_type":"article","og_title":"Integreaz\u0103 Google Analytics 4 \u0219i Product Schema, Google Universal Analytics va fi eliminat \u00eencep\u00e2nd cu 1 Iulie 2023 - Webecom.ro","og_description":"Ne bucur\u0103m s\u0103 v\u0103 anun\u021bam c\u0103 noile func\u021bii ce permit raportarea datelor \u00een Google Analytics 4 sunt disponibile acum pentru platforma Webeshop\u00ae. La cerere, putem oferi solu\u021bii \u0219i pentru alte platforme eCommerce\/CMS sau crearea de addon-uri personalizate. Mai mult de at\u00e2t, av\u00e2nd \u00een vedere schimb\u0103rile din mediul online, venim cu [&hellip;]","og_url":"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/","og_site_name":"Webecom.ro","article_published_time":"2023-03-30T07:43:16+00:00","article_modified_time":"2026-02-06T20:06:34+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.webecom.ro\/blog\/wp-content\/uploads\/2023\/03\/google-analytics-4-disponibil-in-weveshop-webecom-creare-magazin-online.jpg","type":"image\/jpeg"}],"author":"Webecom","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"Webecom","Timp estimat pentru citire":"5 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/","url":"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/","name":"Integreaz\u0103 Google Analytics 4 \u0219i Product Schema, Google Universal Analytics va fi eliminat \u00eencep\u00e2nd cu 1 Iulie 2023 - Webecom.ro","isPartOf":{"@id":"https:\/\/www.webecom.ro\/blog\/#website"},"datePublished":"2023-03-30T07:43:16+00:00","dateModified":"2026-02-06T20:06:34+00:00","author":{"@id":"https:\/\/www.webecom.ro\/blog\/#\/schema\/person\/9b0100d59c7aada8c8e16a1d025cd255"},"breadcrumb":{"@id":"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.webecom.ro\/blog\/google-analytics-4-product-schema\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Acas\u0103","item":"https:\/\/www.webecom.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"Integreaz\u0103 Google Analytics 4 \u0219i Product Schema, Google Universal Analytics va fi eliminat \u00eencep\u00e2nd cu 1 Iulie 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.webecom.ro\/blog\/#website","url":"https:\/\/www.webecom.ro\/blog\/","name":"Webecom.ro","description":"Dezvoltare afacere online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webecom.ro\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"Person","@id":"https:\/\/www.webecom.ro\/blog\/#\/schema\/person\/9b0100d59c7aada8c8e16a1d025cd255","name":"Webecom","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.webecom.ro\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bfdeeb40f467f0d11e8b6bf5c0ffeb29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bfdeeb40f467f0d11e8b6bf5c0ffeb29?s=96&d=mm&r=g","caption":"Webecom"},"description":"Suntem o echipa cu experienta pasionata de lumea online, compusa din: programatori, web designeri, specialisti marketing si economisti. Suntem mereu in cautarea unor noi proiecte si provocari."}]}},"_links":{"self":[{"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/posts\/6711"}],"collection":[{"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/comments?post=6711"}],"version-history":[{"count":20,"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/posts\/6711\/revisions"}],"predecessor-version":[{"id":6754,"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/posts\/6711\/revisions\/6754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/media\/6742"}],"wp:attachment":[{"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/media?parent=6711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/categories?post=6711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webecom.ro\/blog\/wp-json\/wp\/v2\/tags?post=6711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}